In their 10th anniversary year, Gabrielle Shaw Communications asked us to rebrand their company image to celebrate their growth and established reputation.
The typographic solution uses American Typewriter Light, with extra flourishes to create a stylish solution.
The illustrative tree logo is used as a mark and also as a branding tool for all printed and online collateral. It represents the journey that Gabrielle Shaw Communications has taken over their first 10 years, starting as an acorn and growing into a full tree.
Each section of the tree has been carefully illustrated to reveal more about the company when it is used on a larger scale.
For the design and build of their website, we were able to push the concept of zooming into the tree as an interactive feature throughout.
