The Wembley Masterplan was prepared to guide developers and landowners in the area, as the regeneration of Wembley moves forward over the next twenty years or more.
This 218 page booklet was produced for Brent Council, and allows them to present their proposals for ways in which the community benefit might be delivered by suggesting quanta of development, indicative building layouts and heights of buildings, amongst others.
The initial brief requested a spiral bound format in order to enable easy viewing of pages for planners, however Fridge developed this into a Canadian bound format which provides a wrap around cover to support the inside spiral bound element and provide a more desirable final document.
