Just  the Letter B

Branding & Website

'b' provide sales and marketing solutions for hotels and destination management companies.


Fridge rebranded 'b', creating a distinctive, strong and yet playful identity, which allows their personality to shine through with custom logo variations and large engaging headers.




Each client location has been given their own relevant illustration to use within the main 'b' logo. Giving them their own distinctive feel without losing the 'b' identity.

As part of Fridge's rebrand work for 'b', we also designed and built their website.

Making use of the stunning photography allowed us to keep imagery large with a modern and clean design. Text areas are playfully placed within the grid structure to allow for a more engaging read.

Features such as the full bleed large home page slideshow, world map of locations and Twitter integrations ensure the website offers more than static text pages to keep the readers engaged.