FOB, is a networking site for maritime transport and trade industry.
We created the brand identity based on the concept of ripples in water, which overlap and create interesting patterns (and a strong identity mark!)
This was applied to their website, where we worked on a full social networking solution in partnership with Kinship Networking.
The website employs good simple usability throughout due to the mature non-web savvy audience, while still ensuring that a good diverse range of information is available for all users.
