Fridge created the brand identity for Anzaja, a global online trading directory for women owned and run enterprises. Anzaja enables their members, partners and sponsors to trade with each other, wherever they are in the world.
The concept of the logo is based on the diverse range of individuals and businesses that come together at Anzaja. The circle represents Anzaja, a hub that contains all the different stories and narratives that members bring to Anzaja.
It was important for the brand identity to be diverse and easily adaptable to all the sub-brands within Anzaja.
The branding was applied to print materials and the website, also designed by Fridge Creative.
The website showcases leading business women and enterprises through it's sub brands - Women Of The Week, Business Of The Month, Beacon and Giving Back To Girls.
The website allows users to interact with each other, and also make use of the business and resource directory.
